Latest Blog

Latest Blog from key TigerTMS staff and industry experts

Latest Blog from key TigerTMS staff and industry experts

Don't Estimate - Be Precise

22/02/22 - John Owen - CEO TigerTMS

Living in the Welsh hills, one’s life is regularly impacted by the activities of the local farming community – the pungent aromas that sweep across the land immediately following muck-spreading; habitual tail-backs caused by tractors and the incessant bleating of sheep day and night (especially bad this time of year, the lambing season).


And so it was the other day as I made my way back home that my journey was interrupted by a large herd of Friesians crossing the road. Being eager to curry favour with the local farmer I rolled (pushed button) down my window and said that there must be about 200 cows in the herd.


“197, actually” he replied with precision.

Initially I was quite pleased with my estimate – an error of 1.5% based on a quick scan of the mooving (!) mass of black and whites. But as I reflected later, I began to appreciate the importance of being exact.

Take some examples:


  1. Not being precise in the building sector can result in catastrophic consequences. Remember the case of the famous Tacoma Narrows Bridge? In 1940, a few months after the $6.4 million bridge opened, winds of approximately 42 miles (67 km) per hour caused it to sway and twist until it suffered collapse and a section plunged into the Puget Sound. Luckily, no one was killed or seriously hurt in the incident.
  2. The Mars Orbiter was lost in 1999 because the Nasa team used metric units while a contractor used imperial. The interplanetary weather satellite cost $125m but got too close to Mars as it tried to manoeuvre into orbit, and is thought to have been destroyed by the planet’s atmosphere. An investigation said the “root cause” of the loss was the “failed translation of English units into metric units” in a piece of ground software.

The point is, sometimes estimates will do – and sometimes, estimates just don’t cut it.  Being precise matters.  We understand that running a hotel demands exactness and precision in all aspects to ensure optimum performance. Hoteliers can plan efficiently when they have facts to work from, and is the main reason we have included full a reporting and analytics tool within our iCharge Enterprise solution.


We provide staff with a clear and easy to navigate dashboard that shows a live, real-time holistic view of key metrics of hotel operations including; room status, occupancy levels, system alerts, and much more.  This is backed up with a comprehensive set of reports.

By providing tools that enable the right information to be presented at the fingertips of hotel staff, informed decisions can be made quickly and confidently to allow the smooth operation of the property.

Making estimates is not a luxury hoteliers can afford.  The consequences may not be as significant as the $6.4 million or $125 million in my earlier examples, but hospitality has endured a tricky enough time over the last 24 months.  Why make it harder when being precise is possible?


John Owen is a hotel technology industry veteran and has contributed thought leadership pieces in many publications.